PFI BRANDING LTD
145-157 St John Street
EC1V 4PW London GB-ENG
116 Carrer Pere IV 116
08005 Barcelona Spain
© 2011 - PFI Branding
Showroom 360 Iberia
We can help you choose the right business partners, with the elaboration of the right distribution strategy for your brand at market level. If you’re a distributor or a retail chain? We can also help you make the right choice in terms of brands. Generally speaking, we help our clients manage sales per channel. Should you need a selective distribution strategy, a strategic plan. QF assistance (quarterly), an executive summary and/or an action plan – Our operational tools will help you develop your business and save you a lot of money in prospection budgets.
Seafolly Community Management
www.facebook.com/SeafollyIberia
Our job is to continue to come-up with exciting (PoS) window strategies, events and tools that generate traffic to multi-brand stores in Spain and Portugal. In turn, this will help Showroom 360 Iberia’s increase Seafolly sales in its territories whilst maintaining the most selective distribution in the world.
At PFI Branding Ltd. we strongly believe that any local brand strategy should be accompanied with SMS marketing and a Facebook interaction strategy.
BackJoy Posture+
BackJoy has been created by the Crocs Group USA. Our job was to adapt tools to Spanish market and to attract key accounts. The challenge here was to obtain store showcases before the brand concept can be rolled-out to other channels. We also used our strength in rock music and community management to attract people to the official web.
Dot Drops Consultancy
Dot Drops is a French Luggage brand. Our job has been to liaise with luggage accounts to help introduce the brand into a very tough luggage segment. Obviously this takes time and investment on behalf of brand – a push strategy was designed but never carried out by the brand. Excellent product placement and B2B operations were achieved.
Jose Pariente Wines
http://www.josepariente.com/en/index.html
The Verdejo grape is only grown in the Rueda and Castilla y León areas. Jose Pariente wines is one of the most important “Verdejo grape” players within the protected designation of origin “La Rueda”. More than just a wine with “appellation d'origine contrôlée (AOC)”, it is indeed a label of quality.
Our job is to help them “tell their story” and to open new markets. Essentially with legal work and in sourcing new distributors respectively.
360 Merchandising
www.360-showroom.com/merchandising
Design of (PoS) Point of Sale tools, creativity adaptions, production, and window set-up. Choice of store windows in accordance to communication startegy of client. Development of consumer perception tools and relative in-store actions. Helping brands reach retailers with ongoing training tools and tips. Establishing brand homogeneity. Ultimate aim is always exceptional customer service.
ISIS retail
In-store Insight & Statistics. The development of online tools, data bases and (CRM) customer relations management systems that help provide administrative support to field teams. Generating ongoing end-consumer feedback that in turn, help brands evolve with their customers. We can help you with data mining, from store tracking sheets to sales reports. Measuring door reach is the key to knowing whether or not your company is optimising its resources.
LookBook360
Lookbook360 is an online magazine that helps promote brands and retailers, products and PR events of its suppliers and customers. A fun way to develop win/win relationships for all stakeholders involved. This is what we refer to as “Effective Press Relay” to express what we deem necessary at store level.
360 B2B Ordering Platform
360-b2b is an online ordering platform for registered retailers and outlets. It was initially created to improve time-to-market of immediate orders as well as pre-books of full price branded goods. It has now evolved into a b2b platform that concentrates on the sale of stocks worldwide.
By acting as a buying office, it helps brands and retailers sell their unsold goods. It offers an “online showroom” that helps retailers and outlets optimise their purchasing power, whilst ameliorating the product-mix of their stores.
Save valuable time searching and travelling to inspect, allow us and our business partners to source it for you. We import and export stocks worldwide, offering you the best prices and deals on branded goods.
ArtDeCode TV
ArtDeCode.TV helps artists grow into e-brands. It promotes and sponsors events, exhibitions and all sorts of venues that help artists that have collaborated directly or indirectly with PFI and/or our business partners. It is our way of saying thanks to our clients, artists and brand ambassadors.
Retailcode TV
Retailcode TV is an online platform that organises, promotes and/or sponsors artists and events. By generating traffic to its events, it also draws end-consumer attention to independent retailers- This is what we refer to as “Retailer Awareness”, a term which we have invented to pinpoint the fact that retailers also need to attract to their stores. For us, it’s simply an extremely fun approach to digital marketing. Helping all parties involved to stand-out, portraying a human dimension and putting out cool videos. Visit the retailcode.tv/agenda for upcoming events.
FIFO sales
FIFO sales is an online store that helps end consumers make great bargains of branded lifestyle goods. First in First Out means that customers must regularly connect to their account to benefit from exclusive deals. To benefit from best offers and products, you must be a member of CLUB FIFO. Visit web as conditions apply.
Tagger Community Management
www.facebook.com/TaggerBagsIberia
Tagger Bags is primarily a backpack brand, distributed by (PFI) Property Finance & Investments S.L., trading as “Showroom 360 Iberia”. We’re in charge of developing its brand strategy for Spain, Portugal, Andorra, Gibraltar, France and Italy. The brand was launched from scratch in these territories in 2010. It is slowly gaining both notoriety and market share in the south. Growth potential is exponential and our Brand Management expertise will help take “Tagger Bags” to the top, within the next 5-10 years.
At PFI Branding Ltd. we strongly believe that any local brand strategy should be accompanied with SMS marketing and a Facebook interaction strategy.